Hipcamp Doubled Campsite Inventory—Time to Be Seen
Hipcamp just doubled its listings, now showcasing 565,000 campsites—including RV parks, public lands, and resorts—on its platform. For RV park operators, that’s a tidal wave of potential visibility. If your park isn’t visible on Hipcamp yet, you’re missing an opportunity to be found during browsing and spontaneous trip planning.
1. Get listed—don’t just hope they find you
First things first: claim your listing or create one if it doesn’t exist. Set your site up with accurate location, realistic site types, clear pricing, amenity details, and inviting night‑time photos.
2. Stand out with storytelling
Hipcamp is about place and experience. Use your description to highlight local charm, nearby attractions, and your park’s personality.
3. Link Hipcamp to your direct booking
Include a “Reserve here” or “Visit website” button that points to your mobile‑optimized booking flow with a first‑time stay upgrade.
4. Track and iterate
Treat Hipcamp like any marketing channel—track guest sources, monitor clicks, and update your listing photos or copy based on performance.
3 actionable tips
- Create or claim your Hipcamp listing and enrich it with photos, location info, and experience-led copy.
- Add a “Reserve here” link to your booking engine with a first-time offer.
- Monitor guest source data and A/B test your listing content.
Getting listed on sites like Hipcamp, and having a professional, modern website in place can greatly help your chances of closing those browsing campers looking for the perfect place to stay!
