Younger Campers Are Spending Big—Here’s How Your RV Park Can Cash In
The camping landscape is changing fast. KOA’s 2025 Outdoor Hospitality Report reveals that Gen Z and millennials now make up 61% of new campers, and they’re spending $266/day—almost double what baby boomers spend. Travelers today aren’t just budget-conscious—they’re value-driven, craving immersive experiences with convenience and comfort.
Why This Matters for Your RV Park
These younger campers are reshaping the market. They’re not just passing through—they’re investing in experiences: glamping, local experiences, premium rentals, and easy-upgrade options. For park owners, this isn’t a trend—it’s an opportunity to elevate revenue, satisfaction, and word-of-mouth—without morphing into a high-end resort.
Practical Upgrades That Pay Off
- Glamping Lite: Introduce a handful of canvas tents, pods, or safari-style units with real beds, lighting, and Wi-Fi—think elevated comfort without high overhead.
- Experience Bundles: Combine add-ons into curated packages: “S’mores under the stars + fire‑pit time,” “Gear rental + local food picnic,” or “Pet‑themed weekend: pet wash + treats.”
- Local Partnerships: Promote local tour add-ons or deliverables—like kayaks, breakfast baskets, or craft‑beer samplers—to boost per‑stay spend and support nearby businesses.
ROI Snapshot
| Upgrade Type | Estimated Return |
|---|---|
| Glamping unit upgrade | +$150–200/day beyond standard RV site rate. |
| Experience bundle upsells | $15–25 per booking for minimal extra cost. |
| Local add‑on packages | $20–50 per booking; builds community goodwill. |
3 Actionable Tips
- Launch one glamping unit as a pilot—track booking rates and guest feedback.
- Design three themed bundles and incorporate them into your booking engine and website upsells.
- Encourage guest tagging and posting—repost to build organic buzz and tag local vendors to expand reach.
